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BJSW Advance Access originally published online on October 17, 2005
British Journal of Social Work 2007 37(4):695-714; doi:10.1093/bjsw/bch326
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© The Author 2005. Published by Oxford University Press on behalf of The British Association of Social Workers. All rights reserved.

How Using a Marketing Approach Helps Social Work Students to Develop Community Projects Successfully

Amnon Boehm and Anat Freund

Amnon Boehm, Ph.D., is Associate Professor and Chair of Community Practice in the School of Social Work, University of Haifa, Israel. His recent research projects are in the areas of community resilience, social marketing, community practice intervention in crisis situations, grassroots leadership, and social involvement of citizens, businesses and academia.

Anat Freund, Ph.D., is a faculty member at the Faculty of Health and Welfare Studies, School of Social Work, University of Haifa, Israel. Her research interests are community practice, strategic welfare organizations, strategic management and work behaviour.

Correspondence to Amnon Boehm, School of Social Work, University of Haifa, Israel. E-mail: aboehm{at}research.haifa.ac.il

With only one academic year in which to develop a community project, social work students can hardly gain the experience they need in this field, while providing their clients with a suitable service. The present study investigates the relationship between implementation of the marketing approach and the successful execution of a community project. Four aspects of this issue are probed: adherence to the programme implementation plan, the programme’s effectiveness, its contribution to the organization it is intended to serve, and client empowerment. Participants were 146 social work students at a university in Israel; the findings show a statistically significant connection between the market variables and each of the project’s success variables. On the multivariable level, all the success variables proved to be clearly influenced by different market variables. The application of a marketing approach by social work students undergoing their training in community practice is discussed.

Keywords: marketing, students, community projects


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[Abstract] [Full Text] [PDF]


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