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British Journal of Social Work (2001) 31, 887-901
© 2001 British Association of Social Workers

Child Protection and the Media: Lessons from the Last Three Decades

Patrick Ayre

Department of Applied Social Studies, Faculty of Health Care and Social Studies, University of Luton, Park Square, Luton LU1 3JU, UK. patrick.ayre{at}luton.ac.uk

Summary

During the 1970s, 1980s and 1990s, sensationalist coverage of a series of celebrated child abuse scandals in England and Wales resulted in the repeated vilification in the mass media of those child welfare agencies deemed culpable for the deaths of the children involved. This paper explores the contribution of the media to the creation of the climate of fear, blame and mistrust which seems to have become endemic within the field of child protection. It suggests that damaging distortions have been introduced into the child protection system as a result of the defensive responses of the relevant authorities at both national and local level to the media onslaught. A more strategic approach to understanding and managing media coverage of this difficult field is outlined.


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